What if the question was no longer about choosing between SEO and GEO, but about understanding how the two fit together in a visibility strategy?
This was the central question of Marvely’s conversation with Seroni about the evolution of search and the arrival of AI in insurance-related search journeys.
A conversation about new search habits
The rise of answer engines and AI assistants is gradually changing the way people access information.
The focus is therefore no longer solely on understanding how to rank a page in search engine results.
It is also important to consider how a brand can be identified, understood, and mentioned in AI-generated answers.
This shift in perspective is precisely what we explored with Seroni.
Rather than treating SEO and GEO as competing approaches, the discussion gave us an opportunity to step back and explore how they can work together.
Key takeaways from the conversation
Beyond definitions and concepts, the live session was above all an opportunity to share perspectives and discuss how these changes can be addressed in practical terms within the insurance industry.
Un sujet particulièrement intéressant à mesure que les frontières entre search traditionnel et recherche conversationnelle deviennent plus poreuses.
SEO, GEO: The conversation continues
We’ve already published an article exploring the difference between SEO and GEO and the challenges that come with it. This live session was an opportunity to take the discussion a step further: to exchange ideas, share different perspectives, and reflect on what these changes really mean for the insurance industry.
Because this is a topic that is still evolving.
User behavior is evolving, tools are changing, and answer engines are continuing to develop. Visibility strategies need to evolve accordingly.
🎥You can watch the replay here. :
