{"id":5156,"date":"2026-09-24T13:56:46","date_gmt":"2026-09-24T13:56:46","guid":{"rendered":"https:\/\/www.smalltox.com\/marvely-live-on-twitch-with-seroni-a-recap-of-our-conversation-about-seo-and-geo\/"},"modified":"2026-09-29T08:09:26","modified_gmt":"2026-09-29T08:09:26","slug":"marvely-live-on-twitch-with-seroni-a-recap-of-our-conversation-about-seo-and-geo","status":"publish","type":"post","link":"https:\/\/www.smalltox.com\/en\/marvely-live-on-twitch-with-seroni-a-recap-of-our-conversation-about-seo-and-geo\/","title":{"rendered":"Marvely live on Twitch with Seroni: a recap of our conversation about SEO and GEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5156\" class=\"elementor elementor-5156 elementor-5134\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d9e34f e-flex e-con-boxed e-con e-parent\" data-id=\"24d9e34f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d716944 elementor-widget elementor-widget-text-editor\" data-id=\"3d716944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What if the question was no longer about choosing between SEO and GEO, but about understanding how the two fit together in a visibility strategy?<\/span><\/p><p><span style=\"font-weight: 400;\">This was the central question of <\/span><b>Marvely\u2019s conversation with Seroni about the evolution of search and the arrival of AI in insurance-related search journeys.<\/b><\/p><h2><b>A conversation about new search habits<\/b><\/h2><p><span style=\"font-weight: 400;\">The rise of answer engines and AI assistants is gradually changing the way people access information.<\/span><\/p><p><span style=\"font-weight: 400;\">The focus is therefore no longer solely on understanding how to rank a page in search engine results.<\/span><\/p><p><span style=\"font-weight: 400;\">It is also important to consider how a brand can be<\/span><b> identified, understood, and mentioned in AI-generated answers.<\/b><\/p><p><span style=\"font-weight: 400;\">This shift in perspective is precisely what we explored with Seroni.<\/span><\/p><p><span style=\"font-weight: 400;\">Rather than treating SEO and GEO as competing approaches, the discussion gave us an opportunity to step back and explore how they can work together.<\/span><\/p><h2><b>Key takeaways from the conversation<\/b><\/h2><p><span style=\"font-weight: 400;\">Beyond definitions and concepts, the live session was above all an opportunity to share perspectives and discuss how these changes can be addressed in practical terms within the insurance industry.<\/span><\/p><p><span style=\"font-weight: 400;\">Un sujet particuli\u00e8rement int\u00e9ressant \u00e0 mesure que les fronti\u00e8res entre <\/span><b>search traditionnel et recherche conversationnelle<\/b><span style=\"font-weight: 400;\"> deviennent plus poreuses.<\/span><\/p><h2><b>SEO, GEO: The conversation continues<\/b><\/h2><p><span style=\"font-weight: 400;\">We\u2019ve already published an article exploring the difference between SEO and GEO and the challenges that come with it. This live session was an opportunity to take the discussion a step further: <\/span><b>to exchange ideas, share different perspectives, and reflect on what these changes really mean for the insurance industry.<\/b><\/p><p><span style=\"font-weight: 400;\">Because this is a topic that is still evolving.<\/span><\/p><p><span style=\"font-weight: 400;\">User behavior is evolving, tools are changing, and answer engines are continuing to develop. Visibility strategies need to evolve accordingly.<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83c\udfa5<b>You can watch the replay here<\/b>.<\/span> : <br\/> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb0eef9 e-flex e-con-boxed e-con e-parent\" data-id=\"bb0eef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fe821 elementor-widget elementor-widget-video\" data-id=\"d0fe821\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/mdqQ64lXFr8?si=UiTazpn2ZSNxI3UY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What if the question was no longer about choosing between SEO and GEO, but about understanding how the two fit together in a visibility strategy? This was the central question of Marvely\u2019s conversation with Seroni about the evolution of search and the arrival of AI in insurance-related search journeys. A conversation about new search habits [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"FIDA : vers une nouvelle \u00e8re de la donn\u00e9e assurantielle et financi\u00e8re ?","_seopress_titles_desc":"FIDA : vers une nouvelle \u00e8re de la donn\u00e9e assurantielle et financi\u00e8re ? Understanding the 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