{"id":4130,"date":"2018-11-15T07:53:00","date_gmt":"2018-11-15T07:53:00","guid":{"rendered":"https:\/\/www.smalltox.com\/?p=4130"},"modified":"2025-05-20T07:53:26","modified_gmt":"2025-05-20T07:53:26","slug":"what-is-client-portfolio-management-in-insurance-and-why-is-it-crucial","status":"publish","type":"post","link":"https:\/\/www.smalltox.com\/en\/what-is-client-portfolio-management-in-insurance-and-why-is-it-crucial\/","title":{"rendered":"What is client portfolio management in insurance and why is it crucial?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4130\" class=\"elementor elementor-4130 elementor-4064\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d9e34f e-flex e-con-boxed e-con e-parent\" data-id=\"24d9e34f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d716944 elementor-widget elementor-widget-text-editor\" data-id=\"3d716944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le secteur de l\u2019assurance, la gestion du portefeuille client constitue un levier strat\u00e9gique majeur pour les professionnels du courtage, les agents, ou encore les assureurs. It encompasses all the data, contracts, relationships and commercial actions implemented to monitor, retain and develop a customer base. In a competitive environment where each interaction influences the value of the portfolio, rigorous management not only optimizes sales but also responds accurately to the needs of policyholders. Conversely, poor organization increases the risk of terminations, loss of information and declining business performance. \ud83d\udd0e In this article, we detail the foundations, tools, practices and solutions for structuring effective management\u2014with a particular focus on our approach at Smalltox.<\/p><p> <\/p><h2>Understand the concept of client portfolio in insurance<\/h2><h3>What is a client portfolio?<\/h3><p>An insurance client portfolio refers to all contracts, prospects, policyholders and business relationships managed by a professional\u2014whether he is a broker, agent or manager.<\/p><p>This portfolio is a living, evolving resource made up of individuals or companies who have subscribed to one or more insurance products.<\/p><p>\ud83d\udc49 Example: a health broker can manage a portfolio of 300 active contracts, divided between individuals and small businesses<\/p><h3>Why is this concept strategic for brokers and insurers?<\/h3><ul><li>\ud83d\udccc Loyalty: follow and maintain the relationship to limit churn<\/li><li>\ud83d\udcccBusiness value: cross-match needs to develop sales (cross-sell)<\/li><li>\ud83d\udccc Data analysis: guiding the activity through reliable indicators<\/li><li>\ud83d\udccc Segmentation : adapter son discours en fonction des profils assur\u00e9s<\/li><\/ul><h3>Zoom on portfolio types<\/h3><table style=\"border-collapse: collapse; width: 90%; margin: auto;\"><thead><tr><th style=\"border: 1px solid #000; padding: 12px; background-color: #ffc000; color: white; text-align: left;\">Type of portfolio<\/th><th style=\"border: 1px solid #000; padding: 12px; background-color: #ffc000; color: white; text-align: left;\"> Concrete example <\/th><th style=\"border: 1px solid #000; padding: 12px; background-color: #ffc000; color: white; text-align: left;\">Management objective<\/th><\/tr><\/thead><tbody><tr style=\"background-color: #ffffff;\"><td style=\"border: 1px solid #000; padding: 12px;\">Multi-risk home, car and health insurance<\/td> <td style=\"border: 1px solid #000; padding: 12px;\">contracts<\/td> <td style=\"border: 1px solid #000; padding: 12px;\">Tracking due dates, premiums and endorsements<\/td><\/tr><tr style=\"background-color: #f9f9f9;\"><td style=\"border: 1px solid #000; padding: 12px;\">Insured<\/td><td style=\"border: 1px solid #000; padding: 12px;\"> Individual customers, SME managers<\/td><td style=\"border: 1px solid #000; padding: 12px;\"> Identifying needs, customising services<\/td><\/tr><tr style=\"background-color: #ffffff;\"><td style=\"border: 1px solid #000; padding: 12px;\">Risks<\/td> <td style=\"border: 1px solid #000; padding: 12px;\">Occupational risks, collective health <\/td><td style=\"border: 1px solid #000; padding: 12px;\">Assessing exposure, adjusting offers<\/td><\/tr><\/tbody><\/table><p> <\/p><h2>Why and how should you manage your insurance customer portfolio?<\/h2><h3>Loyalty, sales performance and service quality<\/h3><p>\u2705 Building customer loyalty: by providing personalised follow-up, professionals strengthen the bond with their customers and reduce the number of cancellations.<\/p><p>\u2705 Sales performance: good management means you can quickly identify opportunities to cross-sell or move upmarket.<\/p><p>\u2705 Quality of service: a well-structured portfolio enables us to process requests efficiently, anticipate needs and provide a seamless experience for every policyholder.<\/p><h3>Controlling the customer lifecycle: from sign-up to termination<\/h3><p>A high-performance management tool helps to orchestrate the various stages of the customer journey:<\/p><p>\ud83d\udd52 Timeline :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f3372 elementor-widget elementor-widget-image\" data-id=\"59f3372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"763\" height=\"78\" src=\"https:\/\/www.smalltox.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-05-06-a-08.33.59.png\" class=\"attachment-large size-large wp-image-4076\" alt=\"Frise chronologique cycle de vie client\" srcset=\"https:\/\/www.smalltox.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-05-06-a-08.33.59.png 763w, https:\/\/www.smalltox.com\/wp-content\/uploads\/2025\/05\/Capture-decran-2025-05-06-a-08.33.59-300x31.png 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5890393 elementor-widget elementor-widget-text-editor\" data-id=\"5890393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Regulatory compliance (IDD,GDPR,Know Your Customer)<\/h3><p>Managing the customer portfolio involves rigorous control of legal requirements.<\/p><p>\ud83d\udccc Regulatory focus :<\/p><ul><li>IDD : Insurance Distribution Directive<\/li><li>GDPR : General Data Protection Regulation<\/li><li>KYC Know Your Customer<\/li><\/ul><p>The right software makes it easier to meet these obligations, while integrating compliance into the business process.<\/p><h2>Tools for structuring effective management<\/h2><h3>The key role of CRM in insurance<\/h3><p>A CRM dedicated to the insurance sector is much more than a simple contact tool: it structures all exchanges and automates high-value tasks.<\/p><ul><li>\u2714\ufe0f Centralisation of data: each contract, customer, product or claim can be accessed from a single interface.<\/li><li>\u2714\ufe0f Unified sales tracking: from prospect to sale, the entire cycle is traced and can be exploited.<\/li><li>\u2714\ufe0fImproved responsiveness: alerts in the event of deadlines, updating of information or detection of inactivity.<\/li><\/ul><h3>Improved responsiveness : alerts in the event of deadlines, updating of information or detection of inactivity.<\/h3><p>\ud83d\udccd Monitoring contracts and deadlines<\/p><p>\ud83d\udccd Automatic reminders (subscriptions, appointments)<\/p><p>\ud83d\udccd Enhanced and filterable customer files<\/p><p>\ud83d\udccdScoring and prioritising prospects<\/p><p>\ud83d\udccd History of exchanges<\/p><p>\ud83d\udccd Customised activity reports<\/p><h3>Our approach with Smalltox: precision, speed, reliability<\/h3><p>At Smalltox, we have designed a complete software package that meets the requirements of modern brokerage. Our modules integrate natively into your processes: over 300,000 beneficiaries managed, thousands of contributions automated, and tool support to improve every customer interaction &#8211; with performance at the heart of the user experience.<\/p><h2>Best practices for a dynamic portfolio<\/h2><h3>Maintaining a proactive relationship with your policyholders<\/h3><p>To create a lasting relationship, it is essential to act before the customer makes a request. Here are a few simple actions to consider:<\/p><ul><li>\ud83d\udcde Regular calls to review requirements<\/li><li>\u2709\ufe0f Personalised e-mails at every stage in the life of the contract<\/li><li>\ud83d\udcc5 Invitations to dedicated events (webinars, workshops)<\/li><li>\ud83d\udde8\ufe0f Post-underwriting or post-claim satisfaction surveys<\/li><\/ul><h3>Segmentation, scoring and personalisation<\/h3><p>\ud83c\udfaf Examples of useful segments:<\/p><ul><li>Young mobile workers<\/li><li>Retired people with greater health needs<\/li><li>Self-employed professionals or managers of very small businesses<\/li><\/ul><p>These groups can be used to adapt offers, messages and follow-up priorities.<\/p><h3>Cross-selling, up-selling and customized offer<\/h3><table style=\"border-collapse: collapse; width: 90%; margin: auto;\"><thead><tr><th style=\"border: 1px solid #000; padding: 12px; background-color: #ffc000; color: white; text-align: left;\">Current product<\/th> <th style=\"border: 1px solid #000; padding: 12px; background-color: #ffc000; color: white; text-align: left;\">Suggested pairing<\/th><\/tr><\/thead><tbody><tr><td style=\"border: 1px solid #000; padding: 12px;\">Car insurance <\/td><td style=\"border: 1px solid #000; padding: 12px;\">Legal protection, breakdown assistance<\/td><\/tr><tr style=\"background-color: #f9f9f9;\"><td style=\"border: 1px solid #000; padding: 12px;\">Health insurance<\/td><td style=\"border: 1px solid #000; padding: 12px;\"> Individual pensions<\/td><\/tr><tr><td style=\"border: 1px solid #000; padding: 12px;\">Professional liability for the self-employed <\/td><td style=\"border: 1px solid #000; padding: 12px;\"><u>Cyber-insurance,<\/u> operational cover<\/td><\/tr><\/tbody><\/table><p> <\/p><h3>Analysing data to anticipate departures<\/h3><p>\ud83d\udcca Case study: an agent identifies that a policyholder has not had any contact for 12 months and that his annual premium has increased &gt; triggering a preventive action (call, special offer).<\/p><p>Behavioural analysis enables action to be taken before termination.<\/p><p> <\/p><h2>Special case: managing the group insurance portfolio<\/h2><h3>Specific features of group contract management<\/h3><p>Managing a group portfolio implies a group logic: a contract covers several beneficiaries, with frequent updates linked to staff movements or regulatory changes.<\/p><p>\ud83d\udccc Key point to remember: management flexibility is essential to help companies meet their administrative and social obligations.<\/p><h3>DSN, contributions and specialised tools<\/h3><p>At Smalltox, we integrate modules designed for collective management:<\/p><ul><li>Reading and processing DSNs<\/li><li>Generating calls for contributions<\/li><li>Management of employee movements (entry\/exit)<\/li><li>Multi-beneficiary monitoring on a single contract<\/li><\/ul><h3>Our \u2018Collective\u2019 module to simplify your processes<\/h3><p>Our \u2018Collective\u2019 solution enables seamless automation, from the submission of the DSN to the generation of premium statements. It integrates natively into our CRM platform for a unified user experience, even in multi-employer management.<\/p><p> <\/p><h2>Case studies and customer testimonials<\/h2><h3>Reducing churn through automation<\/h3><p>Modulassur has digitalised its entire enrolment process via Smalltox. The result : is that brokers can get to grips with the situation immediately, and there has been a significant drop in the number of reminders forgotten, thereby reducing the churn rate on certain products.<\/p><h3>Improving conversion rates through scoring<\/h3><p>Thanks to Smalltox&#8217;s technological flexibility, Coverity was able to launch an Individual Health offering in less than three months. Smalltox helps to optimise the prioritisation of files and increase the conversion rate on qualified leads.<\/p><h3>What brokers have to say about using Smalltox<\/h3><p>&#8220;Smalltox is simple, fast and intuitive. Our brokers use it on a daily basis without any difficulty.&#8221;<\/p><p>&#8211; Corinne Crozas, Brokerage Development Manager, Identit\u00e9s Mutuelle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b3a6de e-flex e-con-boxed e-con e-parent\" data-id=\"3b3a6de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-357c12f e-con-full e-flex e-con e-child\" data-id=\"357c12f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1617bea elementor-widget elementor-widget-heading\" data-id=\"1617bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa3000 elementor-widget elementor-widget-toggle\" data-id=\"faa3000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2621\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2621\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is insurance portfolio management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2621\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2621\"><p>This involves organising, monitoring and analysing contracts held by insured customers, with a view to optimising sales and service quality.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2622\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2622\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What does an insurance portfolio manager do?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2622\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2622\"><p>They supervise contracts, analyse risks, propose adjustments, monitor premiums and manage relations with policyholders.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2623\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2623\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the difference between a customer portfolio and an insurance portfolio?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2623\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2623\"><p>The customer portfolio is made up of insured individuals or companies. The insurance portfolio refers to the contracts underwritten for these customers.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2624\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2624\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What indicators should you monitor to manage your portfolio?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2624\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2624\"><p>Churn rate, average contract value, number of active contacts, lead transformation rate, customer contact frequency.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e62ea8 elementor-widget elementor-widget-text-editor\" data-id=\"1e62ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Efficient management, a differentiating asset<\/h2><p>Structured management of the insurance customer portfolio transforms your business: more responsiveness, better sales performance and more value. At Smalltox, we provide you with tools designed for demanding professionals.<\/p><p>\ud83d\udc49 <a href=\"https:\/\/www.smalltox.com\/en\/contact-us\/\">Discover our solution now.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans le secteur de l\u2019assurance, la gestion du portefeuille client constitue un levier strat\u00e9gique majeur pour les professionnels du courtage, les agents, ou encore les assureurs. It encompasses all the data, contracts, relationships and commercial actions implemented to monitor, retain and develop a customer base. In a competitive environment where each interaction influences the value [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insurance administrative management : what does it involve? 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